16 July 2012 By Northern Lights
Businesses may think the Act is tough now but from 2014 data protection regulations will get even tougher. EU countries including Belgium, France, Germany and Spain have much tighter data regulation so they will become the benchmarks for new regulation.
Expert Phil Brining from Absolute Data spoke at a joint event organised by Northern Lights PR and The Grammar School at Leeds to help businesses better understand the law. He explained how easy it is to breach the UK’s Data Protection Act – partly because computer and internet technologies have progressed since the act was introduced in 1998.
The Data Protection Act has simply not kept pace with technology and, particularly with the growth of social media, there are some very grey areas.
How you can breach the Data Protection Act
A hefty price for breaching the Data Protection Act
Phil discussed case studies that show just how easy it is to be caught out. As well as paying a substantial fine, companies can lose customers, be struck off tender lists and suffer severe damage to their reputation from negative PR. No sector is immune and ignorance isn’t going to get a business off the hook. Some recent examples of breaches of the Act
How to avoid getting it wrong
Many of us in the audience were terrified by this stage! If it’s so easy to break the law now, how much harder will it get?
Phil, who advises customers including Premier League football clubs on data issues, has some practical tips
You can read Phil’s full presentation here