16 October 2014 By Northern Lights
In part one of the blog I looked at the social media big five and highlighted why every business should be utilising these platforms to seize on digital opportunities. In part two, I’ll be offering an insight into the rising stars of the social media world and also be looking at the next generation of platforms that are aiming to become the next big thing.
For those businesses already exporting or looking to break into international trade, I’ve also shared some insights into some of the world’s leading alternative social media platforms that have large followings in key countries.
Put simply, the more social media platforms you use to share content, the greater an impact you will have on your online reputation. A greater online reputation leads to a higher profile in search engine rankings and that means more business.
As I’ve said, social media is an international community, but if you have business interests in a specific country it’s worth looking to engage with relevant platforms to that location. Below, I’ve briefly listed some of the world’s most popular alternative social media platforms for businesses to consider.
Many have the option to communicate in English, but if you’re going to target users in a specific country, consider getting the expertise you need to post in the local language.
However, don’t spend sleepless nights trying to stay on top of multiple accounts. The key is to follow your customers to the platforms they are using and then focus on those.
The most important thing is to be active and engaged in the platforms and you must also measure your success. Set clear targets and, if you’re not meeting them, rethink your strategy or consider another platform.
Social media has huge potential for every business and I’d love to hear about your own experiences in the comments below.