Blogging ebook out today – support BBC Children in Need

19 November 2013 By Northern Lights

Blogging ebook out today – support BBC Children in Need image

STOP PRESS……… Take part in our social media experiment #SocMedX and support BBC Children in Need

Our ebook ‘How to write a top-ranked Business Blog’ is out on Amazon today, Tuesday 19 November, at the special launch price of £2.13 (RRP £8.13*). Can we make today’s Amazon bestseller list?  

(*actual price is set to £8.04 as Amazon didn’t allow us £8.13)

If you buy the ebook today all proceeds go to BBC Children in Need (@BBCCiN).  With your help we could make the bestseller list – and we’ll share everything we learn with you.

Writing blogs has helped Northern Lights generate more than £100k of business – blogs can help your business or university too.


Why the ebook?

A good blog should help you build relationships with customers and clients. 

But writing a professional blog is surprisingly hard.  There are no books on the actual writing – so we’ve written it ourselves, covering headlines to keywords for SEO.

This ebook will help

–          Business leaders

–          Marketing and communications teams

–          Academics

–          Professionals

–          And even journalists looking for new sources of work

We have shared everything we know – and other bloggers have generously told their stories and given their tips. 

This ebook explains everything you need to know, from how to research content for your blog, to structuring it in such a way that it will not only be read but will engage your audience so they’ll be eagerly anticipating your next creation.”

See our FREE clips on YouTube



A selection of our latest blogs




’How to write a top-ranked business blog’ is the perfect step-by-step guide for anyone who is serious about wanting to communicate who they are and what they do. It answers the questions and excellently demystifies the skill of blogging by providing numerous examples from ‘ordinary’ bloggers, who also explain why they decided to write blogs regularly and some of the challenges they faced in the beginning.”

Steve Phillip, director, Linked2Success; vice president, Harrogate Chamber of Trade & Commerce


“Victoria Tomlinson and Northern Lights have produced an excellent and engaging guide to writing business blogs. As journalists we often think we know it all when it comes to our own areas of expertise. But the world is changing very fast and social media is essential for delivery of the message. This guide should help take some of the pain out of it, changing with it (and staying financially solvent).”

Dina Medland, journalist, writer for FT and Forbes, blogger


“I have been blogging for just over two years and can honestly say I wish this book had been available when I first started writing. It’s reassuring and super informative and just when you think you cannot face having to write another post this is the place to go to be reminded that it is all worthwhile!”

Abigail Owens, design director, Carolyn Parker Interior Design


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Written by Northern Lights

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