Internal communications is growing up as a core business activity. Over the years I’ve done a lot of training on this topic and on the most recent course I noticed 90% of delegates had a dedicated internal comms title. A few years ago that would have been PR manager or similar.
But I also noticed many of these managers are not from a comms background and the people managing them are not comms people either. So what tends to happen is they make their job all about newsletters and employee events, rather than focusing on what comms the business needs internally in order to achieve its goals.
In a guest blog for coaching and leadership development organisation h2h resources, I explore why line managers are the most critical tool in any communications strategy and ask what skills they need to deliver your vision and strategy.