Last month I spent the day at Lancaster University, helping first year students in the management school with interview practice for their placements. I did this as part of my contribution as an Honorary Teaching Fellow for the university. I interviewed 14 students during the day – and spotted a number of themes. I’ve used … 8 essential placement interview tips for students
LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business
Northern Lights has been doing business in Dubai for nearly two years. In November 2013, the Emirate was named host of 2020 World Expo, with the theme “Connecting Minds, Creating the Future”. Considering how British-friendly the UAE is it is surprising how little has been reported in the UK or world media about the opportunities … Dubai Expo 2020 worth £24bn – what are the opportunities for businesses?
Emily Knowles is a media studies graduate working in PR and copywriting. After finishing my degree in 2011, my prospects of finding a decent entry-level job looked bleak. My marks were all right, but not outstanding, and the last sports award I won was in senior school. 1. Bleak prospects for job-hunting graduates The only … Were our universities right – ‘social media is a modern obstruction to gainful employment’?