Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space. Then, our industry lost out big time. Swathes of PR … Is the PR/comms industry dying while we still discuss press releases?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on social media management where we … How do you evaluate Christmas TV ads – warm glow or hard sales?
I am excited about life in Britain post-Brexit. But then again, I am an entrepreneur and have long learnt that change brings opportunities – it’s just hard spotting them and knowing which ones to exploit!
I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes. But in my view, they just don’t work as corporate colours. I … What is good design? Yellow, green and white-out are not!
This blog appeared on PRiME, an online magazine for women in their prime and looks at why does anyone start a business? Better yet, why is anyone starting a business after 50? So, I gave myself a treat and interviewed Dorthy Miller, a key driver behind Prime Women, to understand what gave them the idea, … Starting A Business After 50 – Just Do It!
For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small meetings to major catastrophes, creating an effective and engaging social media community can be a significant challenge. While managing … How are councils making use of social media?