The nightmare of becoming a PR client
7 tips for “one of the best” webinars
Last night I watched a webinar about using LinkedIn to build your networks and business. Even though I deliver something very similar, you can always learn more. Despite having a keen interest in the subject, I nearly abandoned it after just five minutes. Why? Because the presenters went on and on ….and on about themselves … 7 tips for “one of the best” webinars
Leaders are failing their PR teams – agencies and corporates alike
Over the years, I have trained communications teams and professionals in everything from internal and crisis comms to social media and presentation skills. I must have trained hundreds in the last few years – and gosh, what insights. My big conclusion? Business leaders don’t talk business to their teams. And this means the quality of … Leaders are failing their PR teams – agencies and corporates alike
How to write a winning award entry
This blog first appeared on PRCA Mena. I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block. Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client … How to write a winning award entry
6 ways to use LinkedIn for a new career – for 50 and 60 year olds!
Apologies if any links in this blog post do not work, we have transferred this post to the Next-Up website from our old website Northern Lights PR. The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for … 6 ways to use LinkedIn for a new career – for 50 and 60 year olds!
9 steps for successful podcasting
Podcasts are on the rise as a tool for businesses and organisations, and they can be a great way of delivering insights and drawing in clients or consumers to your brand or company. Listenership of podcasts has grown steadily in recent years with focusbiz quoting research from leading podcasting company RawVoice that shows the number … 9 steps for successful podcasting
The BBC gender pay gap – can women negotiate as well as men?
Last week the BBC published its list of ‘star salaries’ and caused a furore on the shocking gender pay gap. In all the discussions, however, no-one is looking at one aspect of women at work – their ability to negotiate pay and believe in their worth. I have a sneaky feeling this has a lot … The BBC gender pay gap – can women negotiate as well as men?