Last week the BBC published its list of ‘star salaries’ and caused a furore on the shocking gender pay gap. In all the discussions, however, no-one is looking at one aspect of women at work – their ability to negotiate pay and believe in their worth. I have a sneaky feeling this has a lot … The BBC gender pay gap – can women negotiate as well as men?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on social media management where we … How do you evaluate Christmas TV ads – warm glow or hard sales?
Blogs have been a recognised marketing tool for a number of years now and I’d argue they are the most powerful way of promoting your business today. They’re also a hugely cost effective way for generating new business and raising awareness of your expertise or offer. Despite this, many businesses still aren’t making use of … Nine reasons why your business should be blogging
Thanks to Nick Bramley for this guest blog. Nick and Victoria Tomlinson were recently accredited as trainers by the Institute of Leadership and Management for the University of York – everyone loved Nick’s session on his 20 top sales tips and here he has kindly agreed to share them with you. Existing Customers – it … Top 20 sales tips for sales success
This was a great question posed – hypothetically – by John, a global marketing director at a major corporate. We were discussing the value that global brands put on their reputation – and how these brands want to protect their name through very strict terms and conditions with suppliers. It is very common for contracts … What is the financial value of business case studies?
Perhaps the biggest issue for wearable technology is how they will impact on businesses. Such devices raise a number of questions, ranging from should they even be allowed in the workplace to how will they transform the way we communicate and work together, and it’s a debate that will rage on while the technology giants and businesses alike battle to understand how to harness the opportunities.