One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’
I have helped charities for most of my life – it’s how I got into PR! It is always a challenge to deliver all the things you want with limited resources; usually people and money. But in this last month I have spotted a number of opportunities that charities are missing entirely. First the issues, … 7 ways for charities to increase membership
Blogs have been a recognised marketing tool for a number of years now and I’d argue they are the most powerful way of promoting your business today. They’re also a hugely cost effective way for generating new business and raising awareness of your expertise or offer. Despite this, many businesses still aren’t making use of … Nine reasons why your business should be blogging
Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms – is becoming increasingly important to the success of a business. Even the most … SEO is dead – content marketing is king!
Today every business owner recognises the importance of a strong online brand – even if it’s still on the “to do” list. Finding you on Google and researching who you are is now an integral part of every customer’s buying process. Northern Lights works with a wide number of B2B organisations, public sector bodies, educational … Nine steps to build an online brand
In a major new piece of research, Northern Lights has ranked Yorkshire’s leading law firms based on the strength of their online presence and asked how are law firms winning business online? As part of the research, Communications Director Ben Pindar met with more than 30 law firms to gauge their appetite for social media … How will social media benefit professional services firms?