Apologies if any links in this blog post do not work, we have transferred this post to the Next-Up website from our old website Northern Lights PR. The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for … 6 ways to use LinkedIn for a new career – for 50 and 60 year olds!
How to write a business blog This blog appeared on the PRiME website – an online magazine for women in their prime. I have written a lot about using social media to become a thought leader, positioning yourself to win customers, promotion or speaking opportunities. Blogging is a key part of this. All the women … How to Write a Business Blog
This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders. It’s always hard to know how to explain strategic social media to people who don’t understand it. What angle do you start from? I generally talk through stories showing what has been achieved, rather than the details. But … Ten questions every board should be asking about social media
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on social media management where we … How do you evaluate Christmas TV ads – warm glow or hard sales?
Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that secured global media coverage this week, but a daring Paris hotel robbery that saw … 8 things Kim Kardashian teaches us about staying safe on social media