Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on social media management where we … How do you evaluate Christmas TV ads – warm glow or hard sales?
There have been three shocking PR blunders this week that every student and practitioner of PR and communications should analyse. But I also heard a media interview on Saturday which was a textbook case of how to own the interview, answer the question but firmly take the interview where you – and the audience – … This week’s PR blunders – and one outstanding success
Last week the media was in the midst of a tax avoidance frenzy, with comedian Jimmy Carr the focus of the tirade. While the headlines were about the tax issues, ‘stars who avoid tax are no better than benefit cheats’, the story began because Jimmy Carr was caught doing exactly what he had slated … How to ensure your chief exec avoids a ‘Jimmy Carr’
I am writing this blog as the titles roll at the end of the second BBC The Apprentice. And probably like most business people across the country, despairing of this as any kind of representation of business. Where does it go so badly wrong? 1. Who would go into business with people you don’t know … Five reasons why The Apprentice does not remotely represent business – and five places where it does
René Carayol was the inspiration at this year’s Yorkshire International Business Convention (YIBC). The headlines were all about Brian Blessed – and you have to admire the fact that this famous actor climbed Mounts Everest and Ararat in his 60s and 70s. But I felt like the little boy with the Emperor’s clothes – was … The recession is kind to good businesses – and cruel to the poor ones. What can you do in a recession to be great?