Newsletter – June 2014

17 June 2014 By Northern Lights

Newsletter – June 2014 image

Mergers and Acquisitions: back on the agenda

connectBusinesses that have stockpiled cash during the recession are now looking to do deals and company owners who have held off on an exit during the downturn are now looking for potential buyers.

However, how do you seek a buyer for your business? How do you manage a successful deal process? How do you integrate two business cultures following a merger? And, most importantly, how do you make sure customers are retained?

The answer to each of these questions is effective communications and Northern Lights is sharing its top tips on managing a successful deal. Ben Pindar talks about the role of communications in the process here, while Victoria Tomlinson shares five inside secrets from the most successful mergers and acquisitions here.

For help communicating your offer, promoting deals or keeping your staff inspired and motivated, call Ben Pindar on 01423 562400 or email him.


Invite to join new interactive workshop…

How to win business using social media

twitterSocial media is a powerful tool for businesses. But where do you begin? How do you decide which is going to offer the best return on your investment? Most importantly, how will social media help you to win new business?

You are invited to join a highly-interactive three-hour session, led by communications director Ben Pindar. He will take you through the basics of Twitter and Google+ and provide you with the advice and expertise you need to make these social media platforms work for you.

On this journey through the best and worst of social media, you will get to draw your own conclusions and vote on what works – and what doesn’t – while also gaining valuable insights on how best to use these platforms to build relationships with customers.

You will leave the session with a clear strategy on how to target the people you want to do business with and, most importantly, a plan on what to say as you work to create lucrative new relationships.

Event details:
Date: Monday, 14 July 2014
Time: 9am – 12 noon
Venue: Pavilions of Harrogate
Cost: £65

For more details or to register, contact Sandy Welsh via email or call 01423 562400


Unlock the power of your workforce…

Whether you are doing a deal or just working to grow your business, internal communications play an integral role in motivating staff and drawing on their unique insights.

Whether it’s finding efficiencies, identifying  emerging trends or fresh thinking on how to win business, your staff are your most powerful asset for business growth.

Northern Lights are experts at helping you to communicate your business vision and delivering the messages that will inspire your staff.

We can also help to open the channels between you and your workforce, enabling your own people to become the business consultants you need.

With everything from staff newsletters and presentations to creating staff forums and full consultations involving individual interviews with workers, Northern Lights can help you to create an engaged, inspired and highly driven team that will identify the opportunities for growth.

To learn more about how Northern Lights can help you to develop a winning team, speak to Communications Director Ben Pindar about our internal communications packages on 01423 562400.

Typical packages:

Monthly newsletter with client case studies and key interviews – from £500

Presentation development with training and tech support – from £500

Staff engagement and consultation process (with newsletters, presentations, briefings, training, forums, full report etc) – from £1,000


Using social media to engage stakeholders

networkStakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to Brunswick Insight research – and 90 per cent expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five years.

But surprisingly, while most acknowledge the importance of strategic communications activity, just three in ten use specific KPIs to measure the success of their organisation’s engagement.

Jonny Ross shares his thoughts on why social media offers great opportunities for developing successful stakeholder engagement campaigns in his latest blog.

For help in developing your own social media strategy or for workshops on how to use social media to win business, speak to Sandy Welsh or Sue Perry on 01423 562400.

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Written by Northern Lights

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