Do you stand out from the crowd? – Northern Lights PR newsletter

4 September 2014 By Northern Lights

Do you stand out from the crowd? – Northern Lights PR newsletter image

stand outWhy should SMEs consider PR?

The number of new businesses being established across the UK is soaring as more and more of us look to fulfil our entrepreneurial ambitions. While this is great news for our economy, the rise in competition means businesses have to work much harder to stand out from the crowd.

PR can play a pivotal role in helping businesses to grow. PR goes way beyond publicity and should be about making sure you are communicating with your potential customers in a way that clearly demonstrates the benefits you can bring to their business.

Ben Pindar shares his insights on how to tell a compelling story, raise the profile of your business and, most importantly, build valuable relationships with targets and existing customers in this blog.

To help ensure every business can benefit from the expertise of Northern Lights, we have also launched a new SME PR Package which delivers professional advice and guidance at an affordable price. For more details on how Northern Lights can help to grow your business, click here.

linkedinUsing LinkedIn to win business

If you still think of LinkedIn as nothing more than a contact database or a way to find a new job, think again. LinkedIn is the most powerful business marketing tool of the 21st century and every company should be utilising it to target customers, build relationships and, crucially, win new business.

With 350 million users spanning the globe, LinkedIn presents massive opportunities for entrepreneurs eager to grow their customer base both at home and abroad. In this blog, we look at how businesses should be using LinkedIn to promote their offer, target customers and build relationships. It also offers an insight into what lies ahead for the burgeoning social media platform.

If you want to learn how to make better use of LinkedIn and develop a strategy for using it to grow your business, join the next Northern Lights workshop on Monday, September 22, at Northern Ballet in Leeds. The workshop costs just £65 and will guide you through everything you need to know for marketing your business through LinkedIn.

Your profile plays a hugely important role in securing success on LinkedIn and Northern Lights can also provide advice and guidance on maximising its potential. To discuss how we can help improve your profile, speak to Victoria Tomlinson.

marketing-strategiesManaging your brand online

Today every one of us lives our lives in the full glare of the social media spotlight and success and failure can often come down to 140 characters or less. One Tweet can potentially destroy your brand or help your business grow to the next level.

The internet has a long memory and negative reviews, comments or photos can have far-reaching consequences. Online reputation management is something that every individual and business has to carefully manage and, done properly, can have huge benefits. To help everyone get to grips with their own Google profile, Ben Pindar has shared his ten top tips for online reputation management. Read part one here and part two here.

Northern Lights is also running an online reputation management workshop at Northern Ballet in Leeds on Thursday, November 20. Costing just £65, the three-hour workshop will help delegates to understand how they can overcome the negative content online, respond and embrace any criticism and develop a strategy for controlling what content appears on page one of Google.

LeedsBusinessWeekFree seminar at Leeds Business Week

Northern Lights PR is supporting Leeds Business Week by staging a free workshop that will help business leaders to better understand social media and the potential it has for growing your business.

The “Think Like A Search Engine” session, being held at Northern Ballet in Leeds on October 14, will provide a unique insight into how Google works and share expert advice on how to get to the top of the search engine rankings.

The session also covers what Google wants to see and the importance of sharing good quality and relevant content and interacting with people on social media sites like Twitter, LinkedIn and Google+.  To sign up for a free place, click here

Workshop photoNew series of workshops launched

Following the success of a new workshop helping individual business leaders to understand the nuances of social media and then use it strategically to target and win new customers, Northern Lights has responded to demand by creating a series of further training sessions.

Northern Lights communications director Ben Pindar says: “We already deliver in-house workshops with a range of major clients, but hadn’t offered these popular sessions for individuals. That has now changed and it means anyone can now access our expert insights in a cost-effective and accessible way.”

For more information on the future workshops and how to book, click here. If you would like to discuss organising an in-house training session for your business, speak to communications director Ben Pindar on 01423 562400.

We are currently planning further workshops in the UAE. To discuss this further contact Vania Henry.

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