The nightmare of becoming a PR client

After 30+ years working in PR – in-house and then setting up and running Northern Lights – we launched Next-Up last year, a business to help people use their skills and find opportunities in unretirement.

Initially Next-Up was far more of a consumer business – selling to individuals direct, whereas our PR skills are in the professions and B2B.

So we decided to appoint a PR agency to do our PR – partly because we were all focused on getting the business itself going, partly because we felt we probably needed different PR skills and contacts.

This blog first appeared on the Next-Up website and can be found here