23 July 2010 By Northern Lights
Student with high expectations
When you attend university you think you are the “bee’s knees” and you will learn everything you need to know to be very successful in your future profession, however, not everything is what it seems.
At university I was taught all about marketing communications and how to do certain things, without actually being taught (if that makes sense). We are taught about all these wonderful things we could do, but what they fail to mention is that in reality this is not the case.
Some of things we were taught included:
Real life PR
Whilst on the PR programme I learned how the real world operates. That, it is not easy and involves a lot of hard work, however, it is very rewarding when you see the results. I was taught that creativity is a key aspect and you will generally work with small budgets as I did with the projects that were given to us.
Whilst at Northern Lights I have been taught many things including:
The master classes were full of fresh insight and it was nice to get a worldly perspective of PR rather than the fantasy one created at university.
BAME community in PR
PR is not seen as an option within the BAME community, as there are not many success stories, or individuals who have pursued a career in PR. PR is not seen in the same light as other professions, however, with Northern Lights offering such a great programme they are aiming to change this. Northern Lights have already influenced 5 interns and from a personal point, it has made me actively seek others to pursue a PR career. Since being with Northern Lights I have been marketing PR through word of mouth, which I see as the best form of marketing. I have already interested a friend to apply for the Northern Lights programme next year and shared my experiences with him. I have also been quizzed by my sister about PR as she looks for a career. My sister has now accepted that PR is a possible career for her and is now actively researching the PR market to see if it is for her.
Do you agree with my views? Are there other steps that could be taken to attract more BAME graduates to take up PR?