The other day I sat on a train and watched a masterclass in how to build relations and win business using LinkedIn.
Two mates were going to a rock concert in Maidenhead. They both had businesses – a surveying business and commercial floor laying. The floor business chap said he needed to find more freelance floor layers. So while they were chatting, the other friend got on his iPad, set up an account for the friend and started reaching out to floor layers. By the end of the train journey 18 had already come back and he was starting a relationship with them.
Yup, you can get results as quickly as that on LinkedIn.
Victoria Tomlinson is chief executive and founder of Next-Up. Next-Up supports employers with a range of services for directors, partners and employees to help them understand the impact of retirement on mental health and create a plan to use their skills and experience in new ways to ensure wellbeing. A key part of our role is to inspire people with ideas and contacts, beyond traditional expectations. A former director of EY, she is an international speaker on unretirement, personal branding and using LinkedIn strategically as well as on leadership and women on boards. She mentors chief executives and directors, start-up businesses and ex-offenders. Victoria is Honorary Teaching Fellow at Lancaster University and chaired an advisory board for University of Leeds.