3 January 2010 By Northern Lights
Stephen Fry has again set the debate going on who should Twitter and about what. Yesterday he announced he is taking another (temporary) break to write his autobiography.
Steve Davies (an online communications expert) has produced a list of all the journalists he could find using Twitter. I’ve used the Christmas break to go through the list and see who would be useful for us to follow.
Going through the Twitter accounts of more than 100 journalists and freelancers – including little frolics following interesting chains of conversation! – has really focused my mind about what is working and why people should be Twittering.
Steve makes it clear that it’s his own manual list and welcomes feedback – Bernard Ginns, business editor on the Yorkshire Post is missing, so it’s not exhaustive.
Here are a number of observations, which we will use to focus our own Twitter activities
Doing a search like this, you quickly realise the importance of your profile. Sally Whittle is very clear about being ‘Freelance writer, journalist, PR and blogger’ – but nothing in her profile as to what she writes about. The weblink goes to ‘Who’s the Mummy’ and there’s a lot about her children on Twitter – so looks like she freelances on being a parent. She has built a following of 2,000 plus.
Emma Lunn, another on the freelance list, has no profile or link to a website, but it is very clear that she writes about property and finance. Frequent requests for help on the lines of ‘need a property expert who can tip a hotspot for 2010 up north somewhere’.
In contrast to these, Oliver Shah has his location, London, link to his website and crystal clear profile ‘I’m a freelance journalist working in London covering business, technology and politics. No trawling through the Tweets to guess at what Oliver writes about.
What can business people take from this?