Entrepreneur

Making the most of media relations

Northern Lights communications director Ben Pindar is a former journalist who has worked both at national and regional level. Here he shares his thoughts on how best to engage with the media. Legendary British publishing magnate Lord Northcliffe famously said: “News is what somebody somewhere wants to suppress – all the rest is advertising.” Speaking Making the most of media relations

How to grow your business – top tips from 400 entrepreneurs

Looking back on his time as Insider’s deputy editor, Northern Lights communications director Ben Pindar shares the secrets of business success from the hundreds of top entrepreneurs he interviewed over the years. This blog first appeared on Insider Media. Over the past few years I’ve been in a privileged position that many would pay a How to grow your business – top tips from 400 entrepreneurs