Looking back through Northern Lights’ blogs I see I started the year talking about how to work with journalists. It’s a theme I have come back to because throughout the last 12 months I have met so many people who are afraid of media interviews. Even senior people who are accomplished public speakers are wary … Taking the fear out of media interviews
In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained more influence than marketing directors over the past few years. Rogers puts this down … Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age
Last week, the CIPR’s Yorkshire and Lincolnshire group held a workshop for public sector communicators on handling Freedom of Information (FOI) requests. We ran the event in response to growing concern about the increasing volume of requests received by local authorities, universities, FE colleges and others – and the lack of coherent approach to handling … Handling FOI requests – an opportunity not a threat to public sector comms teams
We have just written a free guide for employers on how to create a social media policy for their employees (and have a free breakfast event in Leeds on Wed 7 December on this subject) This guide is in response to a growing number of queries from our clients and contacts about a number of … Top tips for creating an employee social media policy
I recently ran a short workshop on managing your online reputation for the Yorkshire & Lincolnshire group of the Chartered Institute of PR. We had a mixture of in house PR practitioners and consultants working with clients across a number of sectors. What they all had in common was the recognition that social media is … Social media is changing crisis communications – are you prepared?
How many people do you tell if you’ve had poor customer service? It used to be around 20, but that was before the internet. Now instead of simply telling their friends, disgruntled customers can turn to consumer forums and social media to leave feedback about anything from a substandard meal to poor delivery service from … Customers complaining on Twitter and Facebook – how should you respond?
Interesting to spot that the FT has this week written …. “People grumbling to friends about their health or waiting times at hospitals is nothing new. But as more choose to do so on internet forums and social networks such as Twitter and Facebook, they may be surprised to learn that hospitals and healthcare professionals … NHS eavesdropping – why is this a news story?
The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover. The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public relations drive in a bid to rid itself of the legacy of its … What do celebrity Kate Moss and African republic Rwanda have in common?
René Carayol was the inspiration at this year’s Yorkshire International Business Convention (YIBC). The headlines were all about Brian Blessed – and you have to admire the fact that this famous actor climbed Mounts Everest and Ararat in his 60s and 70s. But I felt like the little boy with the Emperor’s clothes – was … The recession is kind to good businesses – and cruel to the poor ones. What can you do in a recession to be great?
