Can you network too much?
Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?
Digital PR
Six things Donald Trump teaches business about social media
It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many became enraged and only a few took him seriously. Fast-forward a few months and the … Six things Donald Trump teaches business about social media
Do headhunters use LinkedIn for senior people?
Senior people are still sceptical about the value of LinkedIn – yet are looking for their next chair, non-exec or board position. So here we asked Scott Hutchinson, a performance coach and career trainer, to explain how LinkedIn is used by headhunters. How do headhunters find people? And more to the point, is it important/relevant … Do headhunters use LinkedIn for senior people?
Four lessons Boaty McBoatface can teach us about online campaigns
The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of media coverage in the process. But, what lessons can we learn … Four lessons Boaty McBoatface can teach us about online campaigns
Does social media work for B2B businesses?
Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting this marketing channel. She asked me to write a short blog … Does social media work for B2B businesses?
Reaching key audiences with blogging
Blogging is a powerful tool for many businesses, organisations and brands.
How do I get more visitors to my website?
One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’
“Blogging opened doors and enhanced my professional reputation”
Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging about 10 years ago when I realised its massive potential to enhance my professional brand and reputation and … “Blogging opened doors and enhanced my professional reputation”
How to get your events and festivals viral on Twitter
Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.