Northern Lights has been doing business in Dubai for nearly two years. In November 2013, the Emirate was named host of 2020 World Expo, with the theme “Connecting Minds, Creating the Future”. Considering how British-friendly the UAE is it is surprising how little has been reported in the UK or world media about the opportunities … Dubai Expo 2020 worth £24bn – what are the opportunities for businesses?
A couple of years ago, we got a consultant in to help us win new business. It was the depths of the recession and it was tough. There was no magic wand but one thing really stuck: he said ‘you should be earning passive income’. This was a completely new phrase to me. He defined … Content Marketing – How to make money from your business in 2014 – just from your brainpower
We decided to see if we could become an Amazon bestseller when we launched our new ebook, How to Write a Top-Ranked Business Blog. Here we share how we did it.
Intrigued? Then stay with us, read on and all will be revealed… We’ve put everything we’ve learned about business blogging into our latest ebook, How to write a top ranked business blog. But we didn’t want to just put it out there and make the usual announcement. Northern Lights has done that before and it … Do you want to be part of our Social Media Experiment? #SocMedX
Have you considered writing a thought leadership paper? You don’t have to be an academic to do this – you’ve already got the skills. Being a thought leader is just a way of sharing your knowledge with others. So what is thought leadership? In Victoria Tomlinson’s soon to be published e-book, How to write a … Why your business needs you to write thought leadership papers
This was the question that a client emailed me last week and it set me thinking. My immediate response was, it has to be in external comms. Then I started thinking about some companies where they have outstanding HR teams and it would sit more naturally there. I posted this question on LinkedIn and Twitter … Where should internal communications sit – in HR or external communications?
I was recently asked to give a webinar for Worldmark’s management development programme on understanding the customer.
As always, there is nothing like teaching others to remind yourself of all the things we should be doing in our own businesses.
Have you ever looked at your Facebook or Twitter profile as if you were an employer? Would you recruit yourself? Jobhunting eBook on social media for students We have just written an eBook, From Student to Salary with Social Media, to help students use social media in their job hunting (link to book). Employers say … Have you just graduated? Is your Facebook hindering or helping you to get a job?
The pictures of empty seats at the Olympics will no doubt resonate with many a business that struggled to fill seats at their own events. I’ve always said to clients and contacts that I’m happy to be asked to dinners or events at the last minute – we can all be winners – so I … Empty seats at the Olympics – what lessons for corporate sponsorship and entertaining?
