This is it – I’m putting my neck on the line and I’m making a decision about whether Google+ will shutdown or whether Google+ will become bigger than Facebook. I’ve spent many months understanding and learning to love this platform and then developing insights and Google+ tips for businesses. I’ve delivered a wide range of … Is Google+ the future of social media?
Victoria Tomlinson of Northern Lights had two speaking slots at the University of Southampton’s HealthPharma Conference in the summer. The first one was talking to students about how employers are using social media – both to check out behaviours online but also using search engines (Google, LinkedIn, Twitter etc) to find students. It is important … How employers are using social media to find students
At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can quickly create content that guarantees they are found on search … What is the best social media platform? Part One
What should businesses do? Three years after creating Google Authorship to link content back to the original author and help improve search engine rankings, Google has announced via Google+ that it is dropping the much-loved tool. Northern Lights associate Jonny Ross, of Jonny Ross Consultancy, has previously written about the benefits of Google Authorship on … The death of Google Authorship
LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business
Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five years. But surprisingly, while most acknowledge the importance of strategic … Building social media into your stakeholder engagement strategy
I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply disturbed. There was tacit agreement that “of course partners aged over … Professional services firms and social media – too old at 50?
If you are new to social media, where do you start? This is the challenge facing university departments across the world. Earlier this month, I delivered a one-day course for the Training Gateway to help universities develop a social media strategy. We had people from Scotland to the South coast, and in roles ranging from … How to create a social media strategy for universities
This week Simon Cowell has been tweeting pictures of himself with his new baby. Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you? Have you thought about your online ‘brand’ and how you reflect this across all social … Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?
