Leica advert – smart strategy?

1 May 2014 By Northern Lights

Leica advert – smart strategy? image

camera, leicaLeica claims the advert for their new camera is the most boring of all time.

Victoria Tomlinson comments; “It’s a very smart strategy. With all the competition from mobile phones and so on, they are trying to distinguish why you would still buy a beautiful camera like this.”

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