22 December 2015 By Northern Lights
The end or start of a year is a good time to reflect, analyse and plan. This week I have been looking at the stats for our blog and seeing what I can learn from them and planning what we should do in 2016.
A key task is to see which blogs are doing best, thinking about why and then writing more on similar topics (this blog on how to use Google analytics tells you how to analyse your stats).
So here I look at our top performers of 2015 and outline what we should cover next year – hopefully when we do our 2016 review, we will have followed our own advice!
Yet again, our most popular blog has been What is a good bounce rate for a website? This was a guest blog from our associate, Jonny Ross from April 2013 (thanks again Jonny!) – and written in response to several of our clients asking us about bounce rates.
There are two lessons from this
The next popular blogs were, in order
One particular blog interested me, ‘Building social media stakeholder engagement’ and made me dig further. You might say our blog How to create a social media strategy for universities is quite similar, but this has only half the traffic. My thoughts on this are
Other observations from these are
So what lessons can you learn from all this? Here are my thoughts for your blog plan
Good luck for 2016, hope these ideas help. And call us if you would like to discuss how you can use blogs strategically and win business from them. You might also find our Amazon bestselling ebook useful, How to write a top-ranked business blog’.
And do share your stories of which blog titles are working best for you and why.