How to write a winning award entry

This blog first appeared on PRCA Mena.

I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client was trying to achieve.

If you want to win an award, you need to spend the most time on demonstrating your results, rather than hours on making your press cuttings look pretty.

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