Ten tips on how to write a successful press release

What should I include in a press release? What are journalists looking for? How do I secure media coverage? How do I get my story into a newspaper or magazine?

Northern Lights Communication Director Ben Pindar has 20 years of experience at all levels of the media industry and he answers these questions by sharing his insights and tips on the best way to secure coverage for your press release.

In this ten-minute video, Ben provides ten simple tips for guaranteeing that your press release has the best possible chance of getting picked up by a journalist.

If you have any other tips or experiences, please share them in the comments below. Also, if you have any questions or would like any further advice, feel free to get in touch.